Monthly Archives: May 2016

Marketing plans and tactics

Doin' it for the KIDS When advising on marketing planning and tactics, I've always felt uncomfortable with the "K.I.S.S." description (Keep It Simple, Stupid). While I subscribe to the concept, it can be odd telling someone to 'kiss' and I would never call anyone stupid. It occurred to me the other day that there's an alternative [...]

By |2018-11-14T05:08:35+00:00May 27th, 2016|Blog|Comments Off on Marketing plans and tactics

Interview with Claire Arthur

Claire, tell us a bit about yourself... A few weeks ago I turned 41; how quickly the past year has gone!  Turning 40 last year made me reflect on what I had achieved and in turn the kind of person I am.  It was a watershed moment for me, and most people, I suspect, enjoy [...]

By |2018-11-14T05:08:35+00:00May 19th, 2016|Blog|Comments Off on Interview with Claire Arthur