Marketing plans and tactics

Doin' it for the KIDS When advising on marketing planning and tactics, I've always felt uncomfortable with the "K.I.S.S." description (Keep It Simple, Stupid). While I subscribe to the concept, it can be odd telling someone to 'kiss' and I would never call anyone stupid. It occurred to me the other day that there's an alternative [...]

By |2018-11-14T05:08:35+00:00May 27th, 2016|Blog|Comments Off on Marketing plans and tactics

Interview with Claire Arthur

Claire, tell us a bit about yourself... A few weeks ago I turned 41; how quickly the past year has gone!  Turning 40 last year made me reflect on what I had achieved and in turn the kind of person I am.  It was a watershed moment for me, and most people, I suspect, enjoy [...]

By |2018-11-14T05:08:35+00:00May 19th, 2016|Blog|Comments Off on Interview with Claire Arthur